Project 760 Productions, the organizers for JTAF, announces the name change of Japantown Anime Faire (also known as JTAF) to Otaku Amusement Festival. The JTAF Acronym will continue to be used to refer to Project 760's upcoming event called Japan Town Arts Festival, an event showcasing arts and crafts by artists inspired by Japanese entertainment. The name change is in response to the convention's migration from the Japantown area of San Francisco to the Fort Mason Center complex in San Francisco's Marina district. “Otaku Amusement Festival reflects the purpose of the convention, which is to keep the fans entertained,” says Ray Nagar, Chief Director of the Otaku Amusement Festival. “The name change also gives us an opportunity to explore other forms of entertainment outside of the anime realm, including music and Asian-American media. We also hope to continue to provide the events that JTAF attendees have come to know and love.” The 2009 Otaku Amusement Festival will take place on Saturday and Sunday, November 14-15, 2009 at Fort Mason Center.